Stella Helwick Connect is an outsourced marketing and brand building service that offers above and below the line marketing activities to promote products and services in the business to business (B2B) space. Formed in 2003 and driven by Stella Helwick, the company offers strategic consulting, providing companies with a service that goes deep into the core of their business and establishes the best, most successful route to market for them by addressing the marketing mix.

Visibility and an emotional connection to identified target markets is core to the success of a company.

Companies are faced with the challenge of ensuring a smooth operation, juggling financial responsibilities and delivering shareholder satisfaction. All of this is in vain if the product or service is not wrapped in an appealing package or is invisible to the target market - much like winking at an attractive person in the dark.

Outsourcing your marketing to Stella Helwick Connect allows you to tap into a company and service that has launched many new and existing products into the market, especially within the field of Information Communication Technology and Sport. It also ensures service delivery without the responsibility of additional headcount.

About Stella Helwick

Stella Helwick has over 15 years experience in management and taking new products to market. She has worked with many successful organisations, most notably in the ICT and sporting arenas. At Acer South Africa, for example, she assisted the company to successfully launch new products and execute the strategy she outlined for the company. Stella also leverages marketing advantages and differentiators through alliances with and support of sporting events, upliftment efforts within the community and corporate social responsibility issues. This doesn't merely require a financial investment but involvement too. This is an issue very close to Stella's heart and she personally supports and promotes Open Disclosure Foundation, a non profit organisation that assists women that are subjected to sexual violence and abuse.

Stella has always been passionate about sport and this is seen through her work with the largest soccer fraternity in the Southern Hemisphere that boasts 13 million supporters - Kaizer Chiefs. She assisted the organisation to bridge the digital divide by developing cyber centres, providing supporters with access to information by using ICT as a communication tool while simultaneously promoting entrepreneurship and self-sufficiency. Stella also spearheaded the bid committee in 2003 for South Africa to host the Women's World Cup of Golf for three consecutive years from 2005 - 2007.